The economics of nested names : name specificity, reputations, and price premia
Year of publication: |
2010
|
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Authors: | Costanigro, Marco ; McCluskey, Jill J. ; Goemans, Christopher |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 92.2010, 5, p. 1339-1350
|
Subject: | Kalifornien | California | Produkt | Product | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Reputation | Wein | Wine | Preis | Price | 1992-2003 |
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