The economics of nested names : name specificity, reputations, and price premia
Year of publication: |
2018
|
---|---|
Authors: | Costanigro, Marco ; McCluskey, Jill J. ; Goemans, Christopher |
Published in: |
Reputation, regulation, and market organization. - New Jersey : World Scientific, ISBN 978-981-4740-57-9. - 2018, p. 81-100
|
Subject: | Reputation | Preis | Price | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Wein | Wine | Produkt | Product |
-
The economics of nested names : name specificity, reputations, and price premia
Costanigro, Marco, (2010)
-
Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José, (2018)
-
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia, (2017)
- More ...
-
The economics of nested names : name specificity, reputations, and price premia
Costanigro, Marco, (2010)
-
Costanigro, Marco, (2009)
-
Costanigro, Marco, (2007)
- More ...