The effect and influence of country-of-origin on consumers' perception of product quality and purchasing intentions
Harrychand D. Kalicharan
| Year of publication: |
2014
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|---|---|
| Authors: | Kalicharan, Harrychand D. |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 13.2014, 5, p. 897-902
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| Subject: | Country-of-Origin | Made In | Consumer Perception | Ethnocentric | Globalization | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Globalisierung | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011281033