The effect and influence of country-of-origin on consumers' perception of product quality and purchasing intentions
Harrychand D. Kalicharan
| Year of publication: |
2014
|
|---|---|
| Authors: | Kalicharan, Harrychand D. |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 13.2014, 5, p. 897-902
|
| Subject: | Country-of-Origin | Made In | Consumer Perception | Ethnocentric | Globalization | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Globalisierung | Wahrnehmung | Perception |