The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Year of publication: |
September-October 2017
|
---|---|
Authors: | Shoham, Aviv ; Segev, Sigal ; Gavish, Yossi |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 5, p. 403-412
|
Subject: | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | Kulturelle Identität | Cultural identity | Soziale Integration | Social integration | USA | United States |
-
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O., (2014)
-
Five-stage acculturation process of Hispanic consumers : theory, method, and findings
Vásquez Párraga, Arturo, (2017)
-
Managing the Hispanic workforce in the context of values, acculturation, and identity
Gomez, Carolina, (2017)
- More ...
-
Segev, Sigal, (2015)
-
Shoham, Aviv, (2015)
-
Segev, Sigal, (2015)
- More ...