The Effect of Advertising, Comformity, and Lifestyle on The Consumption Behavior of Students Faculty of Economics Jakarta State University

This study aims to determine and analyze the effect of advertising, conformity, and lifestyle on the consumptive behavior of students at the Faculty of Economics, University of Jakarta. Objects and subjects are students of the Faculty of Economics, Accounting, Management, and Economics and Administration Study Programs. There are 100 student respondents with a simple random sampling system with quantitative methods by distributing questionnaires. The data analysis technique used validity and reliability tests as well as hypothesis testing methods using multiple linear regression analysis, t-value test, and Anova F-value test. Based on the results of regression testing using the T test and F test, it shows that partially and simultaneously advertisements, Conformity, and Lifestyle have a positive and significant effect on Consumptive Behavior in Students of the Faculty of Economics, University of Jakarta. Based on the coefficient of determination test, the Adjusted R Square value is obtained, which is 0.697 which indicates that 69.7% of the consumptive behavior variable can be explained by all the variables used in this study, namely advertising, conformity, and lifestyle variables