The effect of advertising relevance on avoidance with advertising engagement : perceived intrusiveness as mediation variable
Muhammad Bhirawa Dwi Atma Citalada, Atim Djazuli, Sri Palupi Prabandari
| Year of publication: |
2022
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|---|---|
| Authors: | Citalada, Muhammad Bhirawa Dwi Atma ; Djazuli, Atim ; Sri Palupi Prabandari |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 3, p. 44-50
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| Subject: | Ads relevance | Ads engagement | Ads perceived intrusiveness | Ads avoidance | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i3.1731 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013355205