The Effect of Background Music on Ad Processing: A Contingency Explanation
| Year of publication: |
1993
|
|---|---|
| Authors: | Kellaris, James J. ; Cox, Anthony D. ; Cox, Dena |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 57.1993, 4, p. 114-125
|