The effect of brand repositioning on memory for advertising information
Susan E. Heckler ; Kevin Lane Keller ; Michael J. Houston
| Year of publication: |
1993
|
|---|---|
| Authors: | Heckler, Susan Elizabeth ; Keller, Kevin Lane ; Houston, Michael J. |
| Publisher: |
Tucson, Ariz. |
| Extent: | 47 Bl. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004204367