The effect of buyer behaviors on preferred customer status and access to supplier technological innovation : an empirical study of supplier perceptions
Scott C. Ellis; John W. Henke; Thomas J. Kull
| Year of publication: |
2012
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| Authors: | Ellis, Scott C. ; Henke, John W. ; Kull, Thomas J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 8, p. 1259-1269
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Key-Account-Management | Key account management | Technologietransfer | Technology transfer | Austauschtheorie | Social exchange theory | Kfz-Industrie | Automotive industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009699338