The effect of buyer behaviors on preferred customer status and access to supplier technological innovation: An empirical study of supplier perceptions
| Year of publication: |
2012
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| Authors: | Ellis, Scott C. ; Henke, John W. ; Kull, Thomas J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 8, p. 1259-1269
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