The Effect of Concept Formulation on Concept Test Scores
| Year of publication: |
2004
|
|---|---|
| Authors: | Lees, Gavin ; Wright, Malcolm |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 21.2004, 6, p. 389-400
|