The effect of COO on retail buyers’ propensity to trial new products
Year of publication: |
2017
|
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Authors: | Reardon, James ; Vianelli, Donata ; Miller, Chip E. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 2, p. 311-329
|
Subject: | Country-of-origin | International marketing | Involvement | Product typicality | Retail buyer behaviour | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | Lieferantenmanagement | Supplier relationship management |
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