The effect of country-of-origin on customer purchase intention : a study of functional products in Vietnam
Nguyen Ngoc Duy Phuong, Nguyen Tien Dat
| Year of publication: |
August 2017
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| Authors: | Nguyen Ngoc Duy Phuong ; Nguyen Tien Dat |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 4.2017, 3, p. 75-83
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| Subject: | Belief | Consumer Animosity | Attitude | Social Prestige | Purchase Intention | Vietnam | Konsumentenverhalten | Consumer behaviour | Viet Nam | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2017.vol4.no3.75 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917581