The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
EunPyo Hong, JungKun Park, Pensri Jaroenwanit, Kampanat Siriyota, Arpasri Sothonvit
| Year of publication: |
2023
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|---|---|
| Authors: | Hong, EunPyo ; Park, Jungkun ; Pensri Jaroenwanit ; Kampanat Siriyota ; Arpasri Sothonvit |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-10
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| Subject: | Customer ethnocentrism | Global brand management | Customer participation | Brand love | Brand loyalty | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | China | Markenartikel | Brand | Markentreue | Nationalkultur | National culture | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103167 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014240277