The effect of customer information during new product development on profits from goods and services
Lars Witell; Anders Gustafsson; Michael D. Johnson
| Year of publication: |
2014
|
|---|---|
| Authors: | Witell, Lars ; Gustafsson, Anders ; Johnson, Michael D. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1709-1730
|
| Subject: | Innovation | New product development | Service | Customer information | Produktentwicklung | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Dienstleistung | Services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429767