The effect of customer value and power structure on retail supply chain product choice and pricing decisions
Zheng Luo, Xu Chen, Ming Kai
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Luo, Zheng ; Chen, Xu ; Kai, Ming |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 77.2018, p. 115-126
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| Subject: | Product choice | Pricing | Customer value | Power structure | Game theory | Revenue sharing contract | Kundenwert | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Spieltheorie | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2017.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011799184