The effect of default options on choice : evidence from online product configurators
Andreas Herrmann; Daniel G. Goldstein; Rupert Stadler; Jan R. Landwehr; Mark Heitmann ...
| Year of publication: |
2011
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|---|---|
| Authors: | Herrmann, Andreas ; Goldstein, Daniel G. ; Stadler, Rupert ; Landwehr, Jan Rüdiger ; Heitmann, Mark |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 6, p. 483-491
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| Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Fahrrad | Bicycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009375667