The Effect of Discount Frequency and Depth on Consumer Price Judgments
| Year of publication: |
1999
|
|---|---|
| Authors: | Alba, Joseph W. ; Mela, Carl F. ; Shimp, Terence A. ; Urbany, Joel E. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 26.1999, 2, p. 99-114
|