The effect of dynamic integrated resort experience on Croatian customer behavior
Jiseon Ahn, Ki-Joon Back and Petra Barišić
| Year of publication: |
2019
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|---|---|
| Authors: | Ahn, Jiseon ; Back, Ki-Joon ; Barišić, Petra |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 3, p. 358-370
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| Subject: | atmosphere | behavioral intention | brand engagement | brand satisfaction | Croatian customers | Experiential value | integrated resort | playfulness | return on investment | service excellence | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kroatien | Croatia | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2018.1557097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179409