The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Hussam Al Halbusi, Shehnaz Tehseen
| Year of publication: |
2018
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|---|---|
| Authors: | Hussam Al Halbusi ; Shehnaz Tehseen |
| Published in: |
SocioEconomic challenges : SEC. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2520-6214, ZDB-ID 2910440-3. - Vol. 2.2018, 3 (2.10.), p. 83-94
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| Subject: | electronic word | Electronic Word-of-Mouth (EWOM) | brand image | brands | purchase intention | buy intention | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Social Web | Social web | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/sec.3(2).83-94.2018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012034774