The effect of engagement in online social network on susceptibility to influence
IiS P. Tussyadiah, Devi Roza Kausar, Primidya K.M. Soesilo
| Year of publication: |
February 2018
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|---|---|
| Authors: | Tussyadiah, Iis P. ; Kausar, Devi Roza ; Soesilo, Primidya K. M. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 2, p. 201-223
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| Subject: | social network | social influence | susceptibility | social media | Social Web | Social web | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |