The effect of gender on willingness to pay for mass customised running shoes
Hassan Daronkola Kalantari, Lester W Johnson and Chamila R. Perera
| Year of publication: |
2021
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|---|---|
| Authors: | Kalantari, Hassan D. ; Johnson, Lester W. ; Perera, Chamila |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 2, p. 161-175
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| Subject: | Mass customisation | conjoint analysis | gender | purchase intention | willingness to Pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Geschlecht | Gender | Mass Customization | Mass customization | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2020.1867878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012500743