The effect of intangible resources on firm performance in the Spanish franchising system : the moderating influence of internationalization
Victoria Bordonaba-Juste, Laura Lucia-Palacios and Yolanda Polo-Redondo
| Year of publication: |
2009
|
|---|---|
| Authors: | Bordonaba-Juste, Victoria ; Lucia-Palacios, Laura ; Polo-Redondo, Yolanda |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 23.2009, 2, p. 1-21
|
| Subject: | Gastronomie | Restaurant industry | Franchising | Immaterielle Werte | Intangible assets | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003938255