The effect of interaction quality on trust, loyalty and cross-selling
Myria Ioannou and Yioula Melanthiou
| Year of publication: |
June 2015
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|---|---|
| Authors: | Ioannou, Myria ; Melanthiou, Yioula |
| Published in: |
International economics letters : an international refereed economic journal. - Prague : US, Univ. Service Publ., ISSN 1805-7306, ZDB-ID 2739924-2. - Vol. 4.2015, 1, p. 1-14
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| Subject: | Interaction quality | Trust | Behavioral Loyalty | Professional hair products | Gender | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Geschlecht | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448904