The effect of involvement on visual attention and product choice
Bridget K. Behe; Mikyeung Bae; Patricia T. Huddleston; Lynnell Sage
| Year of publication: |
2015
|
|---|---|
| Authors: | Behe, Bridget K. ; Bae, Mikyeung ; Huddleston, Patricia T. ; Sage, Lynnell |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 10-21
|
| Subject: | Eye-tracking | Visual attention | Involvement | Plant | Product choice | Retail display | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528664