The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Wonbae Pang, Eunju Ko and Minjung Cho
| Year of publication: |
2024
|
|---|---|
| Authors: | Pang, Wonbae ; Ko, Eunju ; Cho, Minjung |
| Subject: | consumption value | erotic capital | Luxury brand | purchase intention | VIP customer | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | Markenartikel | Brand | Kundenwert | Customer value | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2024.2308298 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511622