The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Xiaodan Dong; Christian Andrew Hinsch; Shaoming Zou; Huifen Fu
| Year of publication: |
2013
|
|---|---|
| Authors: | Dong, Xiaodan ; Hinsch, Christian Andrew ; Zou, Shaoming ; Fu, Huifen |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 6, p. 591-616
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| Subject: | International marketing | Market orientation | Centralization | Market intelligence generation | Resource flexibility | Responsiveness | Marketingmanagement | Marketing management | Internationales Marketing | Unternehmenserfolg | Firm performance | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |