The role of power distance in the application of relationship marketing orientation to the internal business environment
Rachel Shuk Yee Cheung (University of Newcastle, Hong Kong ), Guilherme D. Pires (Newcastle Business School, Faculty of Business and Law, The University of Newcastle, Callaghan, NSW, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Cheung, Rachel Shuk Yee ; Pires, Guilherme D. |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 17.2015, 3, p. 330-343
|
| Subject: | power distance | internal relationship marketing orientation | IRMO | business performance | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498537