The effect of market-pull vs. resource-push orientation on performance when entering new markets
Jean-Philippe Timsit; Annick Castiaux; Yann Truong; Gerard A. Athaide; Richard R. Klink
| Year of publication: |
2015
|
|---|---|
| Authors: | Timsit, Jean-Philippe ; Castiaux, Annick ; Truong, Yann ; Athaide, Gerard A. ; Klink, Richard R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 2005-2014
|
| Subject: | Strategic orientation | Market-pull | Resource-push | Performance | Resource-based view | Multi-agent simulation | Ressourcenorientierter Ansatz | Unternehmenserfolg | Firm performance | Simulation | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Agentenbasierte Modellierung | Agent-based modeling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011384229