The effect of multi-channel Service quality on mobile customer loyalty in an online-and-mobile retail context
Year of publication: |
2012
|
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Authors: | Lin, Hsin-hui |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 11, p. 1865-1882
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Subject: | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Mobile Business | Mobile business | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Taiwan |
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