The effect of multiple language product descriptions on product evaluations
| Year of publication: |
2008
|
|---|---|
| Authors: | Gopinath, Mahesh ; Glassman, Myron |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 3, p. 233-261
|