The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation
Beatriz García-Carrión, Francisco Muñoz-Leiva, Salvador Del Barrio-García, Lucia Porcu
| Year of publication: |
2024
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| Authors: | García-Carrión, Beatriz ; Muñoz-Leiva, Francisco ; Barrio-García, Salvador del ; Porcu, Lucia |
| Published in: |
Journal of destination marketing & management : JDMM. - Amsterdam [u.a.] : Elsevier, ISSN 2212-5752, ZDB-ID 2694406-6. - Vol. 31.2024, Art.-No. 100842, p. 1-13
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| Subject: | Affective evaluation | Cognitive effort | Destination-positioning | Emojis | Eye-tracking | Message congruence | Social media | Kognition | Cognition | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Experiment | Emotion | Online-Marketing | Internet marketing | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076553