The effect of online privacy information on purchasing behavior : an experimental study
Year of publication: |
2011
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Authors: | Tsai, Janice Y. ; Egelman, Serge ; Cranor, Lorrie ; Acquisti, Alessandro |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 22.2011, 2, p. 254-268
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Subject: | Datenschutz | Data protection | Experiment | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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