The effect of option choice reversibility on product option choices and regrets
Chanthika Pornpitakpan
| Year of publication: |
2010
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|---|---|
| Authors: | Pornpitakpan, Chanthika |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 4, p. 545-553
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| Subject: | Produktqualität | Product quality | Präferenztheorie | Theory of preferences | Entscheidung unter Unsicherheit | Decision under uncertainty | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Singapur | Singapore |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738299