The effect of others' participation on charitable behavior : moderating role of recipient resource scarcity
Year of publication: |
2020
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Authors: | Mukherjee, Ashesh ; Lee, Seung Yun ; Burnham, Thomas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 213-228
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Subject: | Charitable behavior | Prosocial behavior | Resource scarcity | Social influence | Soziales Verhalten | Social behaviour | Fundraising | Experiment | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Verhalten | Behaviour | Soziale Beziehungen | Social relations | Altruismus | Altruism |
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