The effect of perceived business ethics on brand personality dimensions & creation of brand equity in developing countries
Hamidizadeh, M. R.; Karimi Alavije, M. R.; Rezaee, M.
| Year of publication: |
2014
|
|---|---|
| Authors: | Hamidizadeh, Mohammad Reza ; Karimi Alavije, Mohammad Reza ; Rezaee, Morteza |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 3, p. 46-53
|
| Subject: | perceived business ethicality (PBE) | brand personality dimensions | overall brand equity | partial least squares structural equation modeling (PLS-SEM) | chain stories | Markenimage | Brand image | Unternehmensethik | Business ethics | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529598