The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Yixing (Lisa) Gao, Lu Zhang, Wei Wei
| Year of publication: |
2021
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|---|---|
| Authors: | Gao, Yixing ; Zhang, Lu ; Wei, Wei |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-9
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| Subject: | Brand perception | Data breach | Error stability | Relationship norms | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495061