Let's talk about this in public : consumer expectations for online review response
Lu Zhang, Yixing (Lisa) Gao, and Xiaoyun Zheng
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhang, Lu ; Gao, Yixing ; Zheng, Xiaoyun |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2020, 1, p. 68-83
|
| Subject: | online reviews | explanation type | review valence | response channel | perceived usefulness | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Personalisierung | Personalization | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965519864864 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158180