The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context : a mediating and multigroup analysis
Hakan Cengiz and Mehmet Şenel
| Year of publication: |
2024
|
|---|---|
| Authors: | Cengiz, Hakan ; Şenel, Mehmet |
| Subject: | Fast fashion | Fear of missing out | Impulse-buying tendencies | Perceived scarcity | Product scarcity | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2023-0082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323556