The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Joel E. Urbany ; William O. Bearden ; Dan C. Weilbaker
| Year of publication: |
1988
|
|---|---|
| Authors: | Urbany, Joel E. |
| Other Persons: | Bearden, William O. (contributor) ; Weilbaker, Dan C. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 1, p. 95-110
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001063707