The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing
Gabriel O. Ogunmokun and Ling-yee (Esther) Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Ogunmokun, Gabriel O. ; Li, Ling-yee |
| Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 246-259
|
| Subject: | Internationales Marketing | International marketing | Export | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473489