The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Year of publication: |
2020
|
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Authors: | Najeeb Ullah Shah ; Selvaraj, Rajni ; Nik Mohd Hazrul Nik Hashim ; Nor Asiah Omar ; Agus, Arawati |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 7.2020, 5, p. 471-491
|
Subject: | private label brand | credibility | relational variables | purchase intention | signalling theory | relationship marketing theory | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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