The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Najeeb Ullah Shah, Rajni Selvaraj and Nik Mohd Hazrul Nik Hashim, Nor Asiah Omar, Arawati Agus
| Year of publication: |
2020
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|---|---|
| Authors: | Najeeb Ullah Shah ; Selvaraj, Rajni ; Nik Mohd Hazrul Nik Hashim ; Nor Asiah Omar ; Agus, Arawati |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 7.2020, 5, p. 471-491
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| Subject: | private label brand | credibility | relational variables | purchase intention | signalling theory | relationship marketing theory | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Signalling | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2020.109683 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392734