Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd Yasin; Nor Asiah Omar; Nik M. Hazrul Nik Hashim
| Year of publication: |
2014
|
|---|---|
| Authors: | Zuraidah Zainol ; Norjaya Mohd. Yasin ; Nor Asiah Omar ; Nik Mohd Hazrul Nik Hashim |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 4, p. 318-342
|
| Subject: | confirmatory factor analysis | customer-brand relationship | exploratory factor analysis | relationship investment | relationship marketing | Beziehungsmarketing | Relationship marketing | Faktorenanalyse | Factor analysis | Lieferantenmanagement | Supplier relationship management | Malaysia | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010474271