The effect of probabilistic selling on the optimal product mix
Year of publication: |
2015
|
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Authors: | Fay, Scott ; Xie, Jinhong ; Feng, Cong |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 3, p. 451-467
|
Subject: | Probabilistic selling | Opaque goods | Product differentiation | Product line | Price discrimination | New product development | Theorie | Theory | Produktdifferenzierung | Preismanagement | Pricing strategy | Produktentwicklung | Fertigungsprogramm | Master production schedule | Preisdifferenzierung | Produktgestaltung | Product design | Produktqualität | Product quality |
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