The effect of product innovation, promotion, and price on consumer switching to private labels

Carmen Abril; Joaquin Sanchez; Jesús García-Madariaga

Year of publication:	2015
Authors:	Abril Barrie, Carmen ; Sanchez-Soriano, Joaquin ; García-Madariaga, Jesús
Published in:	Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 3, p. 192-201
Subject:	brand switching \| channel conflict \| hazard model \| manufacturer brands \| national brands \| price \| private labels \| product innovation \| promotion \| Spain \| store brands \| Handelsmarke \| Store brand \| Spanien \| Markenartikel \| Brand \| Produktentwicklung \| New product development \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour \| Verkaufsförderung \| Sales promotion \| Preismanagement \| Pricing strategy \| Innovation \| Einzelhandelspreis \| Retail price \| Marketingmanagement \| Marketing management \| Lebensmitteleinzelhandel \| Food retailing \| Vertriebsweg \| Distribution channel