The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and US firms : a contingency perspective
Year of publication: |
1996
|
---|---|
Authors: | Song, X. Michael ; Xie, Jinhong |
Publisher: |
Cambridge, Mass. |
Subject: | Japan | USA | United States | Kontingenztheorie | Contingency theory | Produktentwicklung | New product development | Innovation | Unternehmenserfolg | Firm performance |
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