The effect of racial cues on the reader's response to advertisements: A US-China comparative study
| Year of publication: |
2013
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|---|---|
| Authors: | Gao, Zhihong ; Xu, Jincan ; Kim, Joe H. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 25.2013, 3 (13.6.), p. 510-532
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