The Effect of Risk Aversion on Manufacturer Advertising in a Two-Stage Supply Chain
| Year of publication: |
2012
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|---|---|
| Authors: | Liang, Donghan ; Li, Gang ; Sun, Linyan ; Sun, Xinyu ; Gao, Jie |
| Published in: |
Transportation journal. - Arlington, Va. : American Society of Transportation and Logistics, ISSN 0041-1612, ZDB-ID 8606018. - Vol. 51.2012, 1, p. 59-80
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