The effect of search channel elimination on purchase incidence, order size and channel choice
Umut Konuş; Scott A. Neslin; Peter C. Verhoef
| Year of publication: |
2014
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|---|---|
| Authors: | Konuş, Umut ; Neslin, Scott A. ; Verhoef, Peter C. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 49-64
|
| Subject: | Multichannel | Customer relationship management | Internet | Catalog shopping | Retailing data analysis | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade | Theorie | Theory | Distanzhandel | Distance selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370707